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Martechcube John

@martechcubejohn

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Martechcube John added blog Social Commerce

2024-02-23 08:09:44 ·

AITech Interview with Chris Conant, Chief Executive Officer at Zennify

Chris, could you start by introducing yourself and your role at Zennify and sharing a little about your background in the finance and technology sectors? I joined Zennify in April 2023 as Chief Executive Officer. I’m a customer success and IT services veteran with over 15 years of experience in the Salesforce ecosystem and 30 years in technology. Most recently, I was the Senior Vice...

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Martechcube John added blog Social Commerce

2024-02-23 08:09:19 ·

Algorithmic Edge: How AI is Reshaping the Cybersecurity Landscape

The ever-evolving digital landscape presents a constant challenge in the face of cyber threats. While traditional security methods offer a foundation, their limitations often become apparent. AI & Cybersecurity emerges as a powerful new tool, promising to enhance existing defenses and even predict future attacks. However, embracing AI necessitates careful consideration of ethical...

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2024-02-21 07:26:43 ·

The Risk of Relying on Real-Time Data and Analytics and How It Can Be Mitigated

Access to real-time data and insights has become critical to decision-making processes and for delivering customised user experiences. Industry newcomers typically go to market as ‘real-time’ natives, while more established organisations are mostly at some point on the journey toward full and immediate data capability. Adding extra horsepower to this evolution is the growth of...

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2024-02-21 07:26:21 ·

Connecting Dots With CIOs: Cloud Computing Chronicles

In this technologically advanced world, companies adopting cloud computing quickly bring new opportunities to the market. IT professionals have the bandwidth to innovate new models and software, which eventually scale up better business efficiency and reduce the risk of technology hazards. However, it is quite unfortunate that most CIOs still implement the traditional models that may have been...

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2024-02-20 07:43:32 ·

Comprehensive Insights into Performance Marketing Strategies for Effective Lead Generation

In today's digital landscape, where businesses are constantly vying for attention and striving to expand their customer base, lead generation stands as a crucial component of success. Within the realm of marketing, performance marketing has emerged as a powerful tool for driving tangible results and maximizing return on investment (ROI). By leveraging data-driven strategies and targeted...

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2024-02-19 07:54:54 ·

Top Trends in Cybersecurity, Ransomware and AI in 2024

To effectively tackle the rising threat of ransomware, organizations are increasingly turning to comprehensive strategies that encompass various facets of cybersecurity. One key strategy is employee education, fostering a culture of heightened awareness regarding potential cyber threats. This involves recognizing phishing scams and educating staff to discern and dismiss suspicious links or...

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2024-02-19 07:54:21 ·

Building Trust & Confidence: How Explainable AI Benefits IT in Deploying AI Solutions

Currently, the two dominant most technologies in the world are machine learning (ML) and artificial intelligence (AI), as these aid numerous industries in resolving their business decisions. Therefore, to accelerate business-related decisions, IT professionals work on various business situations and develop data for AI and ML platforms. The ML and AI platforms pick appropriate algorithms,...

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2024-02-15 07:03:37 ·

AITech Interview with Prateek Bhajanka, APJ Field CISO Director at SentinelOne

Could you please share some insights into your professional journey as APJ Field CISO Director at SentinelOne? Prateek: The role of Field CISO is very interesting as it focuses on the value proposition of the security initiatives and deployments. This role helps me in cutting the prevailing noise in the industry because of the overwhelming number of jargon, overmarketing, and overpromises of...

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2024-02-15 07:02:50 ·

The Impact of Artificial Intelligence Ethics on C-suite’s

Artificial intelligence (AI) has been a game changer in the business landscape, as this technology can analyze massive amounts of data, make accurate predictions, and automate the business process. However, AI and ethics problems have been in the picture for the past few years and are gradually increasing as AI becomes more pervasive. Therefore, the need of the hour is for chief information...

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